How to Direct Market Your Beef was a good book to get an overview of how to direct market beef. I found the information to be a little scattered and disorganized, but there was some very important and helpful information I learned. The book definitely gives some good ideas and things to keep in mind.
I found the book to be a little discouraging as it is very honest about the difficulties in direct marketing your beef. However, it is helpful to know the things which are difficult, rather than trying to direct market to certain channels and realize their requirement later. One example of this would be that restaurants want fresh beef. This is a very important piece of information to know for someone interested in marketing to restaurants. It changes your production methods, processing schedule, delivery requirements and more.
Overall, I would recommend reading this book. I would not consider this book comprehensive on the subject. It’s a quick read and has some very valuable information.
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